Doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody else does. The problem of Rotterdam as a nice stage location for gays and lesbians in a nutshell.
Generally the Rotterdam inhabitants know how to find their way and for gays that holds even more. There are nice cafés, party's, gatherings, etcetera. But it is not easy to find the offer. Some pioneers in the Rotterdam gay community was concerned about this, and organised in the Rotterdam City Hall a large working meeting 'Rotterdam as a Gay Destination' in February 2014 for some 100 involved persons from all nooks and crannies and layers of of the city. Result: a '10-Points Plan' to exhibit Rotterdam as an attractive place for gays, lesbians, bisexuals and transgenders. The collected points are amongst other things about nightlife, the situation at work, the pink living atmosphere, sports and education. And, of course, also in the field of city marketing: How to sell Gay Rotterdam.
One of the most important points was a website for a compiled web presentation to all women and men about pink hotspots and nice events. That website does now exist at: .
In September 2014 the Rotterdam municipal government sent the initiators a positive letter: "we agree with you that our cosmopolitic city has much to offer for th LGBT-group and that this specific offer deserves more (inter)national attention. The city government therefore would like to see concrete plans, to, for example, include gay city marketing in e.g. an annual plan. An important role is thereby seen for 'Rotterdam Partners' promoting the whole city on a national level, as well as, abroad.
The GayDestination working meeting in february 2014 with the introduction by mayor Aboutaleb. Mouse-over: People participating in the debate.
In the meantime the initiators had founded a gay community. This group will in togetherness and with changing 'project initiators' make concrete plans to elaborate the remaining 9 Points.
'The 10-Points Plan' of Gay Destination:
Would you like to know more about Gay Destination? Or do you have a suggestion for the Gay Committee? Send a mail to Claus Verbrugge on e-mail adress firstname.lastname@example.org
Photography: Gay Destination organisation.
Translation: Teun Botterweg.
Gay Destination was developed in accordance with the 'Amsterdam model'? In 2012, the men behind Gay Destination (Jos Hooyschuur, Emile Klep and Claus Verbruggen) already talked with Roy Vinke, who did apply this concept earlier on the Amsterdam gay-world. It resulted amongst other things in the fact that Amsterdam was long time regarded as the Gay Capital of the World. Whether or not Rotterdam will await the same status? We will wait and see.